OUR BRAND PORTFOLIO

UMI proudly features a distinctive lineup of brands, including Royal Enfield, ZXMOTO, Segway Powersports, Rieju, Benelli and Peugeot Motocycles. Each of these brands shares a common thread, whether it’s their artisanal craftsmanship in creating stunning motorcycles or their commitment to cutting-edge technology.

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Urban Moto Imports

Urban Moto Imports (UMI) stands as a distinguished premium motorcycle importer and distributor across Australia and New Zealand. Our portfolio includes Royal Enfield, ZXMOTO, Segway Powersports, Rieju, Benelli, and Peugeot Motocycles. These unique brands share a common thread, reflecting an artisanal commitment to crafting exquisite motorcycles. They all exude high performance, whether honed on the race track, drag strip, or mountain passes, embodying a resolute dedication to excellence. And, above all, passion permeates every nut, bolt, paint stroke, and inch of rubber, echoing their rich heritage and unrivalled pedigree.

Urban Moto imports announced as official distributor for Zxmoto in Australia & NZ

Urban Moto Imports (UMI) is proud to announce a long-term distribution partnership with groundbreaking motorcycle manufacturer, ZXMOTO for Australia and New Zealand.

Super Villain SX20T Set to Tackle Iconic Vegas to Reno Off-Road Race

Following a solid performance at the Best In The Desert Silver State 300, the Segway Factory Racing team is gearing up for their biggest challenge yet—the legendary Vegas to Reno desert race. Behind the wheel of the high-powered Segway Super Villain SX20T, driver Jacob Zuccone and co-driver Samantha Rode are ready to push the limits.

Himalayan Mana – Australian Press Launch

Introducing the All-New Himalayan 450 MANA Black Edition | Available now to pre-order online, or at your nearest Royal Enfield dealership. Watch as it’s pushed to the limits in the breathtaking terrain of Victoria’s High Country.