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Uncompromised Motorcycle Individuality

Urban Moto Imports (UMI) is a focused and forward thinking motorcycle and powersport vehicle importer and exclusive distributor in Australia and New Zealand. Established in 2011, UMI specialise in handling complimentary brands in the sports, adventure, classic, retro, moped, and innovative electric and hybrid technology segments in both the on-road/off-road motorcycle and powersports industries.

UMI’s unique brands currently consist of Royal Enfield, Segway Powersports, MV Agusta, Benelli, Super SOCO, Peugeot Motocycles, Torrot and Rieju Motorcycles. All of which share common traits, whether it be from an artisan approach to crafting beautiful motorcycles or vehicles with ahead-of-the-curve technology. By focussing on a diverse portfolio, UMI has gone from strength to strength acquiring premium brands to bring a select portfolio offering to motorcycle enthusiasts across Australia and New Zealand.

Run by a passionate and skilled team of motorcycle enthusiasts, UMI provides a specialised service that delivers on every aspect of motorcycle ownership, exceeding client’s requirements and expectation through our purpose built facilities and premium service.

UMI distributes award-winning powersport vehicles and motorcycles, with some products having up to 3 years, unlimited km warranty, and access to our roadside assist and customer care program. With a well established and growing network of 100+ dealers and support partners across Australia & New Zealand, we implement our own proprietary B2B system that allows the best possible visibility to our dealer network, with significant offerings and specialised inhouse finance available via Urban Motor Finance (UMF), to suit our customers and dealer needs.

UMI continues to be customer and community focused as ongoing supporters of numerous charities, as well as being event organisers for demonstration events, adventure weekends and group rides. UMI continues to innovate with new technologies in emerging markets, allowing us to bring the very best product offerings to our customers.

UMI has accomplished a number of feats, including partnering with European companies to design Australia’s first electric road registered rideshare scooter business.

Having to adapt to the Covid-19 pandemic, we introduced a user-friendly and streamlined online ordering system and multiple e-commerce sites that allow customers to book motorcycles, apparel and accessories online. 2020 will see the construction of our new and purpose built Head-Quarters in Melbourne’s North finalised, allowing for opportunities to further increase our warehouse, distribution and support centres across Australia and New Zealand.

Uncompromised Motorcycle Individuality, it’s not just a catchphrase.
It personifies our vision for the brands we represent and our desire to share our passion in motorcycles.

View our brands


Uncompromised Motorcycle Individuality, it’s not just a catchphrase. It personifies our vision for the brands we represent and our desire to share our passion in motorcycles.

UMI Support

At UMI, we realise that it’s about more than the motorcycles. UMI carries a large range of spares to suit our brands, with restocking and special order deliveries arriving weekly. UMI also has a wide range of apparel and merchandising options so that the rider can look as good as their motorcycle.

Up to 3 year unlimited kilometre warranty

In addition, our premium motorcycles come with a 3 year unlimited kilometre warranty,
and 3 year roadside assistance so ownership is never stressful*.

UMI has developed an online portal for our dealers and service agents,
so that parts orders and warranty activities can be done simply and easily.

UMI regularly runs test ride events, attends all the major motorcycle expo’s and runs owners events,
all aimed at building strong brand recognition and a healthy owners community.

*Please note warranty and roadside assist terms and conditions may differ with some brands and models.
Please contact your authorised dealership to find out more.

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