RIEJU MOTORCYCLES LAUNCHING INTO AUSTRALIA & NEW ZEALAND
Celebrating over 75 years, Rieju is Spain’s oldest active motorcycle manufacturer. Recently Reiju acquired the former multi award-winning GasGas Enduro platform, and have further developed and engineered an already incredible Enduro range. The team that introduced the MY18, MY19 & MY20 GasGas 2-stroke Enduro range into Australia & New Zealand, Urban Moto Imports (UMI), have been appointed by Rieju as the exclusive distributor of the premium hand-built Spanish Enduro platform for the ANZ region. UMI are currently re-establishing their Enduro dealership network across both countries in anticipation for the new Enduro models that are expected in dealerships from late February 2021.
Expressions of interest are now open for becoming a Rieju Motorcycles dealership, and can be submitted via the button below.
“We are excited to be introducing Rieju motorcycles into Australia & New Zealand for our past and future customers. Rieju may be a new name in Australia & New Zealand, but its ancestry is smothered in Spanish Enduro pedigree. Rieju pickup the development where our former Enduro range left off, making it one of the most exciting and capable models in the off-road, 2-stroke Enduro market to date. We look forward to building on Rieju’s 75 year heritage, whilst also continuing to support our past GasGas Enduro owners.”
– Joseph Elasmar, Urban Moto Imports, CEO.
“It is my great pleasure to welcome Urban Moto Imports to the Rieju family and we look forward to working closely with them to distribute and grow our widening range of performance motorcycles that we have been producing in Spain since 1942. Rieju is one of Europe’s leading sellers of 2T manual gearbox machines and we are certain that the Urban Moto Imports team can replicate this sales success in Australia & New Zealand.”
– Jordi Riera, CEO, Rieju Motorcycles.
RIEJU’S 2021 DAKAR DEBUT
Rieju’s first participation in the Dakar dates back to 2009. The brand then developed two large displacement Enduro models (Marathon 250 and 450) and debuted with three motorcycles integrated into the Tot Curses team. This first participation was followed by two others, the Marathon 450 production machine was the bike of the official Rieju team. We took a victory with the rider Filippo Ciotti in 2011, in the standard production class.
Fast forward to 2021, and despite Saudi Arabia’s cancellation of all commercial flights and closing its borders in December because of COVID concerns, the oldest OEM in Spain, and newest player in the U.S. off-road market, Rieju was on the starting line for the Dakar Rally. “Fortunately, the logistics of the event have been resolved and participation of our team is guaranteed,” claims Rieju race director Miguel Garcia. “Our vehicles and technical equipment are already in Jeddah and our riders are looking forward to making history with Rieju.”
Led by Joan Pedrero – with more than 700,000 kilometres travelled in the desert – he is no rookie. The rider from Canet de Mar arrives at his 13th Dakar with a couple of stage wins (2014 and 2017), as well as finishing 5th overall in 2011 and 2013, and 16th in 2020. “Facing this new Dakar with a new team, with Rieju, makes me very excited, almost as if it was the first,” he says. “We have trained hard for this edition and I am convinced that we will make a good team between the three riders. We have experience, many kilometres travelled, and I rely on experience to make a good position.”