Urban Moto imports announced as official distributor for Zxmoto in Australia & NZ
Urban Moto Imports (UMI) is proud to announce a long-term distribution partnership with groundbreaking motorcycle manufacturer, ZXMOTO for Australia and New Zealand.
ZXMOTO has acheived world-stage success over the past months, in the World Superbike Championship (Supersport Class), currently with three 1st place wins in their debut season, outperforming long-time industry giants, thanks to an uncompromising focus on ultimate performance, advanced technology, lightweight engineering and premium materials.
This achievement represents a significant shift in the world of motorcycling, and for the Australasian motorcyclist, we are bringing in a new standard of dynamic, purpose-built machines.
Led by the visionary founder Zhang Xue, ZXMOTO’s commitment is clear. Beyond building a comprehensive range of motorcycles for enthusiasts, the company’s passion for racing will see it compete in the Dakar Rally and the Shanghai round of the MXGP this September, in addition to the current FIM World Superbike Championship campaign in the Supersport class.
ZXMOTO Factory Evan Bros Racing riders Federico Caricasulo (left) and Valentin Debise (right) on the main straight at the Phillip Island Grand Prix Circuit. Debise secured back-to-back race wins at the recent Portimão round in Portugal, and also recently winning at Balaton Park, Hungary. The team currently sits third in the WorldSSP Championship standings in their first season.
PARTNERSHIP ZXMOTO x URBAN MOTO IMPORTS
UMI CEO Joseph Elasmar explains that this partnership is the result of fifteen years spent building deep industry roots. For Urban Moto Imports, representing a performance-led powerhouse like ZXMOTO is a natural evolution.
“This is a significant signing for Urban Moto Imports and an exciting development for riders across Australia and New Zealand. ZXMOTO is a brand with serious momentum, a clear focus on performance and passion, and a product range that we believe will genuinely surprise people.”
“Seeing the ZXMOTO operation first-hand gave us real confidence in the brand. The factory, facilities and team all point to a manufacturer with serious capability and a strong future ahead.”
“Meeting founder and CEO Zhang Xue only reinforced what we already saw in ZXMOTO. He is a true motorcyclist at heart, with a clear passion for racing, product development and motorcycle design. His journey to this point has already made a significant impact on the industry, and we are genuinely excited to bring that same energy to Australia and New Zealand.”
UNMATCHED SUPPORT & LOGISTICS
Urban Moto Imports celebrates 15 years as a motorcycle and powersports distributor in the region, bringing the experience,
infrastructure and dealer network needed to establish ZXMOTO across Australia and New Zealand.
With access to UMI’s expanding network of more than 100 dealers, supported by proven logistics, technical support and spare parts infrastructure, ZXMOTO customers can expect a strong ownership experience from day one.
The first ZXMOTO models are expected to start arriving in Australia and New Zealand from Spring 2026.
ABOUT ZXMOTO
ZXMOTO represents a new era of motorcycle manufacturing, founded around the idea of delivering high-quality, precision-engineered motorcycles across every segment. Whether it’s a championship-winning supersport, a versatile commuter, or a rugged off-road machine, every ZXMOTO is developed to a high standard from day one. The use of world-class components from suppliers such as Bosch, Brembo, TAISKO and KYB, combined with ZXMOTO’s own engineering and development, delivers a refined, reliable and confidence-inspiring ride for motorcyclists across a wide range of experience levels and riding styles.
ABOUT URBAN MOTO IMPORTS
Founded in 2011, Urban Moto Imports is a leading motorcycle and powersports distributor for Australia and New Zealand. Headquartered in Melbourne, UMI represents a growing portfolio of international brands and supports an established network of more than 100 dealers across the region. UMI works with global manufacturers to introduce, establish and grow brands in the local market. Its operation spans dealer development, national logistics, technical support, spare parts supply, warranty, marketing and customer support, giving each brand the foundation required for long-term success with a strong focus around community ride events. UMI brings a highly experienced team with a wealth of local knowledge, established infrastructure and industry relationships to support manufacturers, dealers and customers across every stage of the ownership journey.
Uncompromised Motorcycle Individuality – is more than just a catchphrase; it encapsulates our vision for the brands we represent and our desire to share our profound passion for motorcycles.